Shipped to you every month, so no more 1 a.m. gas station runs.
Variety Packs
Can't decide which flavour you love best? Our variety pack option means you never have to.
Never run out
Just having Lucy around is half the battle. We post a new supply to your door every month.
You’re in control
Modify or cancel your subscription at any time to fit your needs. No extra charges, no hassle


Tastes like a breath of fresh air.
Our scientists used innovations in chemistry and flavour science to create an alternative that tastes and feels amazing.
Get StartedTastes like real spearmint not nicotine

Tastes like real berry not nicotine

Tastes like real mango not nicotine

lucy | smoking | |
---|---|---|
nicotine | ||
clean | ||
discreet | ||
convenient | ||
tastes amazing |
Made by an (ex) smoker who
knew there had
to be a better nicotine option.

Made by an (ex) smoker who
knew there had
to be a better nicotine option.
David Renteln - CEO
Our Mission